Online Leverage For Your Online Marketing Business

by Mark Aylward on Thursday, July 7th, 2011 | No Comments

Becoming a successful online entrepreneur or taking your offline business online requires some fundamental understanding of how all the pieces fit together.

There are websites, blogs, social media, web 2.0 properties, and on and on… You really can’t be completely comprehensive is this regard because things change all the time and new stuff comes out all the time.

Having said that I thought I would take a shot at a beginners guide to creating online leverage so you could begin to understand the myriad of ways that you can “hook your wagon” onto other peoples wagons and borrow some fame and attention while you begin to build your own.

Let’s face it, unless you already have a big list of subscribers/customers, you’ll be starting out with a small audience (if any) and you’ll want to increase exposure for your product or service as fast as you can. Here is a fairly simple (and by no means comprehensive!) bubble chart of some of the connections that you want to make right away if you want to do business online.

For that matter, this works even if you just want to grow your readership or following with no monetary goals at all (although I’d be hard pressed to understand why you would do one and not the other as long as you are adding value).

I’ve also created this brief video that kind of walks you through this diagram and what each area means as well as some insight into how and why each different site can be very useful in helping you grow your following. And with the exception of the cost of hosting and a domain name purchase, you can do all the the things above for free with just a bit of elbow grease

I’ll be expanding and have expanded already in my e-books and other videos, on all these strategies, but I wanted to get you thinking about the impact of all this stuff and make sure that you had the bigger picture in mind before you started doing too much else that might have to be redone because you didn’t have the right direction from the start.

And if you already have some of this work done, chances are it can be redirected or modified if necessary. I hope you can see how it all fits together now and it helps you in making some intelligent decisions about your online business.