• Tweet
• Email

• Tweet
• Email

Content And Structure

10 Content And Structure Tips

Search engine optimization is a very complex and broad topic, so 10 tips is going leave quite a bit on the table. Having said that, these 10 tips will give you the major categories of relevant optimization techniques to build upon. Start with these and take each one as far as you are able. Doing even some work in each will put you WAY ahead of most of your competition.

1. Keyword research

With keyword searches related to your niche, your site can benefit from much higher traffic. Also, research and find the longer tail 3 and 4 word keyword phrases as the long tail phrase can offer solid traffic and it can generate better quality traffic.

2. Domain Name

Find a domain with a target keyword in the URL if possible with some authority. If you can’t find one that’s available think about buying one with some history.

3. Quality content

The best content for Web Site Search Engine Optimization is relevant and original wording that’s unique to your site. The more duplicate content you have, the more it will hurt your site’s rank. Create new content and re-work your content. Your home page content should be very focused with regard to relevant keyword phrases and there should be links that connect to other pages on your site. Guides and ‘how to’ cheat sheets are great content pages

4. On-page keywords:

Use keywords naturally as part of your website copy. Do not stuff pages with repetitions of target terms in an unnatural way. Check out the competition to see what they are doing with a keyword density tool

5. Link building:

Building links is one of the most important and most difficult parts of SEO. Start by thinking about who will link to you naturally – local media in response to news, suppliers, partners, sponsorships or friends? Gather competitors links. Focus on relevant anchor text, pointing at a relevant page from a relevant site. Relevance is key, but, too much anchor text and using words too often can hurt. Use brand and domain links, mix up anchor text, and even include ‘natural’ key phrases like “Get Yours Here”.

6. Title tags

The title tag is the most important place to put keywords. Create a unique title tag for every page. The title tag is what the user first sees in the search results. There are 67 visible characters in a title tag. Include a good call to action – this increases the click-through rate (CTR ). Google analyzes this for organic search results.

7. Meta descriptions

You get 155 visible characters and it’s a good place to deliver messages. To decide on which keywords to include in a page’s description tag, find out which keywords send the most traffic to that page, then optimize your meta description to include those keywords. There’s a pretty good chance Google will show this as part of its results page so include a call to action in there too. Including words in the meta keywords tag has no influence on search engines. Google states this, so it’s not important to add the meta keywords tag.

8. H1/ H2 Tags:

The H1 header is important and H2 and H3 tags should be keyword rich and supportive of the H1. It’s ok to have multiple H1 tags on a home page with H2s underneath.

9. Authority beats relevance

What this means is that a website with the best quality signals stands a better chance of ranking higher than one that is simply relevant but with little or no authority. Factors that outweigh relevancy are inbound links, fresh content and authority.

10. Site speed

Clean up your code. Keep JavaScript, images and CSS external. You may want to consult with an external programmer if you don’t have internal resources to help with this. WP-Super Cache is a good WP plug-in to help with this