Internet Marketing Promotion Using Article Spinning
Article Marketing is a tried and true way to drive potential customers to your sites when you are doing an internet marketing promotion.
You write articles about your passion/topic/service/product, post them in the right places on the web (directories, guest blog posts, press releases, ….), people read them and want to hear more….they visit your site….they buy what you are offering in that market.
The big challenge with article marketing is that it is so time consuming! To get your message out to enough people you have to write a bunch of articles.
That is why article spinning has become so popular. Let me step back for a second.
Article spinning is the phrase that internet marketers have given the process of taking an original article or piece of content and “spinning” or modifying the words, phrases, sentence structure or other segments of the content in order to create a uniquely different piece of content.
The goal of article spinning is to create new content in less time in order to entertain and engage a bigger audience more quickly.
Internet marketers use this process to drive more potential customers to their offers and websites faster.
It is pretty easy to see both the power and the potential room for abuse in this process. Article spinning software and tools attempt to automate this process.
Software in general is typically used to automate some type of “human process”. The down side is that the automation of a human process can sacrifice some level of quality in the process. Not always, but sometimes.
The purists out there should take heed to something I read in a novel by Joseph J. Andrew called “The Disciples” (An excellent book by the way!)
“Every story is stolen and every writer is a thief. Every story is the amalgamation of borrowed bits of other people’s lives that the teller has absorbed like a sponge, or mopped up like a kleptomaniac cleaning lady, as he or she wanders through this messy life.”
Don’t we all get our ideas and inspiration from other people anyway?
So what is the big deal with duplicate content? Well let’s face it, anybody who has been on the internet reading blog posts or articles for the last few years has seen some serious crap written about every topic under the sun.
I think this is the stuff that Google and respectable authors are referring to.
It’s not as though Tom Clancy is the first guy to write a spy novel. His works are simply commercially successful “spins” on a style that works.
So it is not the original content that we are trying to protect. It is credible, intelligent and entertaining content that we want to promote.
I do not have the time or desire to review every article spinning software product on the market right now, but suffice it to say there are plenty and most of them are not that good.
Article spinning is not for everyone, but it also does not necessarily create inferior duplicate content.
When done properly it is a very effective traffic building technique for the well-intentioned internet marketer.
Peace out
Mark
